My name is Jemma Jacques, I have always tried to be strong but when I became a mother, I didn’t know being strong would include carrying lots of baby things around with me too! Wiser now, I know the aches and pains of motherhood extend far beyond delivery. I struggled to find a bag that would meet my needs, ease my back and was classy and smart.
I tried turning trendy bags into what I needed but under the fashionable exterior it was never big enough for all my baby items and there was no changing mat or multi-pocketed functionality.
I dreamed of designing a diaper bag for other parents who faced the same challenge, a bag that could convert and be used as both a trendy beautiful purse and functional diaper bag also.
Another frustration I faced as a new mother was not being able to find well designed baby shoes, I would come home from long days of work, hold my babies tiny feet in my hands and dream of the perfect little baby shoe to help her navigate her first steps in this wide world.
I was full of dreams, but I was also faced with the reality of a full time corporate job.
Then, in 2015, my life took a life-changing turn. My precious daughter Lilah had a terrible accident and suffered crippling third-degree burns.
As I lay with my precious baby through months of painful surgeries and recovery, I wrote to her through a journal, anything to distract from the anxiety, the worry, and the hardship of seeing my poor baby struggling. I told her all about my adventures whilst travelling the world, I wrote about my time spent documenting tribes the world hadn’t heard of, I told her of the cultures, people and traditions that had changed me and I told her about the importance of following her dreams.
As the scars began to heal I decided that I needed to do something different, for Lilah. I owed it to her to be strong again and believe in my own dreams, to show her by example that with hard work and passion they really can come true.
So I set to work, I used my experience as a traveler and a working mother to create a purse that can go anywhere and hold everything a parent might need, I found fabric and scissors and I brought it to life along with those beautiful shoes I dreamed about seeing on my babies feet.
Each pair of shoes and each purse is designed, created and brought to you with love and care and I truly hope you enjoy our products.
With Love, Passion and Strength!
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